Do you know how important a role colour plays in all our lives? It actually changes our perseverance towards different things.
If you look at it- as children itself we start to get to know colours. We are taught the basic traffic light notion that red means ‘danger’, ‘stop’ or ‘no’, green means ‘go’ or ‘yes’ and orange sits somewhere in the middle.
A psychological study states that our brain subconsciously responds to colour in a very deep manner.
In this fast-paced commercial world, we’re fed messages from brands from the moment that we get up to after we go to sleep at night, even if we aren’t consistently online.
Research states that about 84% consumers purchase products based on the colour/ appearance of the item. This is how important colour is in the commercial world.
Yellow is considered to be the happiest colour in the spectrum. It symbolizes warmth, inspiration, and optimism. Top brands often choose the Yellow colour for their brand logos. It is said to give out a welcoming and friendly vibe. It entices people to want to be friends with the brand.
Green, like we know, is the colour of nature. It signifies peacefulness and health. Encompassing green colour within the brand logo gives people the health connotation. This makes the brand appear more eco-friendly and earthly. For example a few years ago, McDonald’s made the switched from yellow to a subtle dark green colour across their storefronts, uniform and interior décor.
Blue is said to instigate a feeling of trust for many people. Many brands use blue for their logo – Facebook, LinkedIn, Twitter, Paypal, Skype, and that’s just a start. Social networks especially prefer this colour since it makes you feel at ease while using them, so the blue works to make you feel trusting of these brands. Studies also state that it’s difficult for the human eye to fall asleep when looking at blue colours, meaning an extended browsing time late into the night for many users.
Black, White, and Grey
Monotone colours like Black and White signify maturity, calmness, and balance. Many premium brands adopt a neutral colours scheme because of its simplicity and the formality that it emits.
Red colour is very often thought of as exciting and passionate. A psychological study states that red is indeed a very bold and attention attracting colour. Many of the biggest brands in the world have adopted red as their colour- Coca-Cola and Virgin being two of the most famous brands. A research study conducted in 2006 states that red stimulates our appetite because of the effect it has on our metabolism, which is why fast food restaurants embrace this colour, like for example- KFC.