You think Facebook , Instagram is only waste of time? This is how they can build your brand through social media marketing.
July 30, 2019
You use social media on daily basis ,but don’t know how to use it to market your product or business? Already tried social media marketing but haven’t received the required response as compared to your competitors?
Read on to know in and out of using social media marketing for branding your venture.
Social media marketing is the application of social media platforms and websites to promote product or services.
All social media platforms today have built-in data analytics tools, which help companies to have firsthand information about the progress, outreach and engagement of ad campaigns.
Businesses can now reach out to a range of stakeholders through including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
In today’s world, the influence of social media is so powerful that now it is being used to create brands. People, entities and even businesses today use social media in creating their own brand and market their ideas and products.
Let’s now see why social media should be used as medium for branding?
On a very broad level we may say, because social media is an excellent starting point for most businesses to reach their target audience. It’s also THE PLACE where consumers share their opinions about brands and interact with them.
Here is a list of reasons why social media is the most effective way to market anything:
- Social media posts facilitate targeted traffic as these platforms show content only to those people who might be interested and thus helps to focus more
- Using social media for business boosts your content’s (site, blog, ads, etc) SEO.
- Social media can increase your reach via quoted experts and industry leaders.
- Social media marketing helps you understand your customers through shared interest, their search history and their purchase patterns.
- Social media ads allow targeting and retargeting.
- Social media helps you collaborate and get noticed at events and earn media coverage.
- A strong social media presence builds brand loyalty.
- Social media is the perfect update to your PR strategy. Traditional press release distribution services are slowly becoming outdated.
- Your competition is already social. So to stay relevant the Right Social Media Marketing Strategy is important and even if they are not you can score higher in this respect.
- The social media marketing arena is a (fairly) level playing field: everyone has equal access to all resources to market well, now it depends on your ability end of the day.
- To implement Newsjacking effectively, social media is key. Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.
- Social media marketing will get you more sales: more coverage, more engagement, and more people buying your product, hence more sales.
- You can find potential customers who don’t already know your brand.
- The ROI on social media adsis unbeatable: cost is negligible, profits are high.
- Social media marketing is fun! You can showcase any kind of creativity, whether it is through videos, ads, blogs, visuals, cartoons or simple status updates.
So now that we know that social media marketing is inevitable for every business in today’s world, lets us now see what could be the keys to an ideal social media marketing plan.
The Social Media Strategy:
Although almost everyone today uses social media in one form or the other, using it for branding is a different ball game altogether. Let us see some key things that have to be followed for guaranteed success:
If your social media profiles are consistent across different channels, then your visitors will form positive associations. They’ll know what to expect, no matter the social network. Example you can start with having the same profile picture in all social media accounts.
You need to decide on the character, tone, language and purpose of your organization so that the same reflects in all your platforms. This will help customers to correlate and see them as one entity.
Use your logo to create consistency throughout. Maintaining similar color same schemes also creates the associative effect.
Create a content calendar and post frequently :
Here’s a sample schedule that you can follow during the initial days:
Facebook : 2-3 of updates per day
Twitter: 3-5 times per day
Instagram: 1 per day
LinkedIn: 1 per weekday
You can obviously customize it according to your own resources and preferences.
Define your target audience:
This is crucial to understand which platform has to be focused more on , what should be the tone and character of the posts.
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
Finding answers to such content will aid you.
Post frequently but post things that are relevant :
But, if you want to get the most out of social media marketing, then you can’t simply push out content. You’ve got to show your human side, because social media users crave authenticity.
Entertain your followers:
Posting only promotion or product related content might not be engaging to the followers. Posts related to personal life or fun events, does create more engagement.
Post different contents through different platforms :
You can post the same content across every social channel, but that comes across as lazy and won’t receive a good response.
Even if coming up with different contents becomes difficult, change the design, or form of the content to create a different appeal.
Assign tools and tasks to your social media marketing team:
If your company is a big one, it’s important to have a team of professionals with dedicated tasks and tools for each platform: For instance, lay down the complete process and team members that will:
-choose updates for posting,
-schedule the updates,
-respond to comments on your posts and engage on behalf of your brand.
Create a guide:
It is also important to have your strategies document, for everyone to follow in your team/department handling social media marketing.
Handle criticism effectively:
You should have a policy about what your reaction will be for posts which are somewhat negative . You can ignore them or, reply to them but you should definitely evaluate what went wrong.
Sharing stories , experiences , background work :
It is so instrumental in connecting user to your brand emotionally. Such stories leave a longer impact that’s stays with customer and can manifest when they are about to make a purchase.
Make it visual:
Sharing a video works ten times more than just a picture, and banners work more than just tweets or statuses.
Selection of correct platform:
It’s very important to select the right platform for promoting right kind of content. For example, matrimony ads can be given on any platforms but youth festival posts will garner more interest in Instagram .
Expanding on the last point lets explain what all should be considered while selecting a suitable social media platform.
When to choose the Best Social Media Platforms for Marketing:
Different social media marketing sites require different approaches, so developing a unique strategy tailored for each platform is instrumental.
Using Facebook for Social Media Marketing
Facebook’s casual, friendly environment requires an active yet friendly social media marketing strategy. Starting point can be creating a Facebook Business Fan Page. You will have to pay careful attention to layout, designs and content as the visual component is a key aspect of the Facebook experience.
Using Twitter for Social Media Marketing
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Using LinkedIn for Social Media Marketing
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and also great for posting jobs and general employee networking.
Using YouTube for Social Media Marketing
Focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!
So are you excited to implement all of this for your venture right away?
Wait! Before you start implementing, it is important to know about the commonly known myths of social media marketing.
Social Media Branding Myths to look out for:
Being a business, it’s important that you’re not looking at social media marketing from the wrong lens.
#Myth1: Social Media Can Make Your Brand Popular Overnight
A lot of social media marketers are focused on getting their content to go viral on social media and get as many votes or likes as possible.
Now, regardless of how you see social media branding, it’s simply not possible to get hundreds of thousands of genuine followers in a few weeks.
Try and build a real relationship with your target audience by using social media as a tool. Taking the slow and steady or the more patient approach will make your brand look more trustworthy in the long run.
#Myth2: Being on Every Network Is Crucial For Social Media Branding
While it may be tempting to be active on every major social media website out there, it can work against you because each network is different, and has a unique set of users. Your brand building efforts should be focused and directed towards the right type of people who would be interested in your business. The point is, social media branding takes work and time, and you certainly don’t want to dilute your efforts by spreading yourself too thin.
#Myth3: You Need Hundreds of Thousands of Followers for Brand Building via Social Media
As a business, your goal should be to leverage social media to build a better connection with your customers and prospects.
The size or the quantity of your following matters far more than the quality.
There’s no doubt that having more followers will fetch you more business. But, they should genuinely recognize and like your brand.
#Myth4: Social Media Branding Is “Set and Forget”
You have to be active on social media to showcase your brand’s professional side.
You want people to see you as a brand that cares by being responsive in every possible way. You’ll have customers and prospects posting on your social media accounts from time and time. This is your opportunity to show them that they matter by responding to their comments
It’s easy for people to take the wrong impression if they see you inactive. This may even lead to people unfollowing you or forgetting your brand which is obviously undesirable.
#Myth5: Strategies work all the time
You may implement all the directions diligently, still your follower count does not increase. This can happen and is the most common thing, you need to keep trying and inventing.
So now after knowing the benefits, strategies and myths of social media marketing you are ready for the roller coaster ride. Implement it and let us know , whether it was at all helpful or not !!
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